Victoria Carroll

Chief Marketing Officer

Victoria joined the company in 2018 and has since played a pivotal role in overseeing all marketing, PR, and communications efforts for the firm. Under her leadership, London & Capital underwent a significant brand refresh in 2020, enhancing its market presence and modernising its image. Her expertise has been instrumental in driving the firm's marketing initiatives, ensuring consistent and impactful communication across all channels.

Following the merger of London & Capital and Waverton in 2024, she led the rebrand of the combined firm to W1M.

Prior to joining the firm, Victoria spent 10 years at HSBC, where she worked in Corporate & Structured Banking and then Private Banking before moving into Marketing.

She holds a BA in Economics and a BSc in Financial Markets and Management.

In 2022, she received the Gold Award for Woman of the Year (Business Services) at the Powerwomen Awards and was nominated for Marketing/BD/PR Director of the Year at the Citywealth Brand Management and Reputation Awards.

In 2021, she completed the Talisker Whisky Atlantic Challenge, a 3,000-mile rowing race across the Atlantic Ocean, raising over £70,000 for charity. She also enjoys playing golf and spending time with her family in Ireland.

Woman watching

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