George Bromfield

Head of Adviser Solutions

George joined W1M in 2024 as Head of Adviser Solutions, leading the firm’s adviser‑focused investment solutions and managing investment portfolios for clients and their professional advisers. His role centres on shaping and delivering the investment propositions used by financial planners and their clients, ensuring they are robust, client‑centred and aligned with W1M’s long‑term investment philosophy. 

George also has responsibility for the strategic development and oversight of W1M’s investment funds, and leads the adviser and fund distribution strategy.

Prior to joining W1M, George spent 16 years at Brooks Macdonald, most recently as Senior Investment Director and Head of London. During his time there, he managed discretionary portfolios for private clients and advisers, led Emerging Markets research, and built and led London‑based investment teams. 

George is a Chartered Fellow of the CISI and holds a degree in Chemistry from the University of Bristol.

Woman watching

Ready to take the next step in your career?

We’re always looking to build a talented, diverse team and want to hear from you if you share our values and ambition.

Newsletter

Sign up to receive the latest news and insights from our experts

By signing up to our newsletter you opt in to receive emails from W1M. You can unsubscribe at any time.